I believe in the next 15 years the use of psychology of influence principles within sales training programs will explode. I believe the main drivers behind this include:
- More business professionals looking for a new sales or marketing edge
- More hungry entrepreneurs are starting web businesses and looking for an edge within their online marketing plans
- Influence principles become better understood and more clearly explained every single year
- More business applications are being provided which draw off of a base of scientific research on influence and persuasion
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