Influence & Persuasion Psychology Research
There are hundreds of easy to understand books on influence and persuasion. At the same time there are hundreds of harder to read journals, scientific reports and seminars based on the primary research related to this field.So why read journal articles and reports of the latest scientific research within these fields? Why should professionals who are serious about implementing tactics of influence and persuasion case about the granular research done on various techniques and strategies?
- Reading the latest reports on persuasion and influence research is the only way to gain unfiltered insight into what has recently been confirmed or rejected through rigorous scientific studies vs. someone's intution or guess on how things work.
- What makes the areas of influence and persuasion so interesting is that so many things work on an unconscious level in ways we would not have expected. If we only relied on our guesses on how things worked based on personal experiences we would be decades behind on what tactics and methods actually work.
- Combining lessons from research with mainstream books and articles will lead to the most complete and comprehensive understanding of the industry.
- If you are in the business of training or coaching within the areas of influence or persuasion you owe it to your students to read the primary sources on on related research so you can be assured that you are instructing professionals using the latest knowledge, discoveries and theories which are supported by rigorous research methods.
Tags: Persuasion Psychology Research, Influence Psychology Research, influence and persuasion research, scientific research on influence and persuasion, graduate degree level research on social influence
