Influencing Through Focus & Expertise
Today's business world is competitive, most professionals and companies do not want to spend money on generic resources, generic tools or generic consultants. They do not need generic education and training or generic solutions. The future of influencing others is through provide very niche focused products to clients. Most business professionals already know this but I believe that they don't take it far enough.I believe that many companies could become first movers within the smallest of niches if they look to become more granular than any of their competitors have been in the past. For example a California based company that I know provides hard copy books or directories of contact details to their clients for $477 to $1,400 a piece. Their competitors have all provided generic resources which cover 8-12 niches within a single solution, but this company has recently seen a spike in sales by catering to each of these 8-12 niches with separate websites, distinct focused products and separate launches. There is something to be said of making the high dollar sale and up selling customers but if your firm is seeing stagnant growth I would recommend looking into positioning your firm as THE expert resource or guide on a very small niche topic, doing so may be easier than you previously thought.
How could you be more influential by being literally 10X more focused than your competition?
Tags: Influencing Others in Business, Earning Expert Status, Marketing to Niches, Influence, persuasion, influence and persuasion
