3 Levels of Influence

3 Levels of Influence

There are three levels through which you may influence the world around you, they are:

1. Influencing Yourself
2. Influencing Others
3. Influencing Profits

1) Influencing Yourself: Nobody talks about self-influence yet all of the tactics which can be used to influence others can be used to help improve ourselves. The more you know about psychological triggers and how our subconscious minds work the more you can positively manipulate yourself into taking massive action on your most important projects.  Influencing yourself includes knowing how to enter a state of flowing, knowing what motivates you, making some resources seem more scarce (like time) so you will value them more, developing habits, motivating yourself with images, and focusing your mind on your goals.  This is a topic that I discuss within my upcoming book, Speed of Implementation which is being released next month.

2) Influencing Others: Influencing others is what pop psychology and scientific studies focus on when you talk about influence and persuasion. The studies always examine how others may be influenced by using influence principles of authority, oscillation, or momentum.  If you want to learn more about this area you may by picking up one of many of the 100's of books on influence out there, I think Cialdini's are the best.

3) Influencing Profits:  This is the third and final level of influence that is rarely discussed, it is the leveraging of influence principles so that your business systems naturally and consistently influence the marketplace and at the end of the day, your profits. It is the focus on how CEO's and business owners can leverage influence within their marketing, sales funnel construction, hiring, and processes to maximize the impact of their actions.  This topic is so valuable and overlooked we offer a full day live workshop on this very specific topic, and soon we will have a HD recorded version of this workshop available as a training program on CEOTraining.com.

I hope that this discussion of the three levels of influence helps open your eyes to how many 1,000's of ways influence may be used on yourself, others and your business.  We will be writing more on each of these topics in the future here on this blog.